Nearly 1 billion tweets per week – Twitter marking 5th anniversary

March 15, 2011 by  
Filed under Twitter News

Five years after its inception, Twitter is now serving up an average of 140 million tweets per day, up from 50 million per day at this time last year, the company said Monday.

And that adds up to nearly 1 billion tweets each week.

Twitter Inc. released some new numbers, fittingly on Pi Day, as it commemorates the fact that development of the new message system started five years ago this week. The first tweet went out March 21, 2006, from co-founder Jack Dorsey – a simple message that read “inviting coworkers.”

Twitter really started to open eyes at the annual SXSW interactive conference in 2007. But it took 3 years, 2 months and a day to reach the first 1 billion tweets.

Last Friday, as the horror of Japan’s earthquake and tsunami started to unfold, there were 177 million tweets in one day. The record of 6,939 tweets per second was set as 2011 dawned in Japan.

Twitter also said there were 572,000 new accounts made on Saturday, although the company did not release how many members it now has. As of last September, Twitter had 175 million registered users.

The San Francisco company now has 400 employees, up from 130 in January 2010. One employee, co-founder Biz Stone, is remaining with Twitter, but is also taking on new duties as a “strategic adviser for social impact” to AOL Inc. and its new Huffington Post Media Group.

Huffington Post founder Arianna Huffington said Stone will help develop AOL’s corporate philanthropy efforts.

On his own blog, Stone said giving back to the community is weaved into the culture of Twitter and “the concept of doing excellent is not proprietary. To the extent that I am able, I’d like to help more companies follow this template toward a higher definition of success and more meaningful corporate metrics.”

– Benny Evangelista

A daily dose of postings from The Chronicle’s technology blog (

This article appeared on page D – 2 of the San Francisco Chronicle

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7 Hot Twitter Tips & Trends for 2011

March 15, 2011 by  
Filed under Twitter Basic Tips

Microblogging service Twitter has exploded in growth, with the Huffington Post reporting that it surpassed 100 million registered users in early 2010.[1] Certainly, many accounts are no longer being accessed, but the number of new users seems to be pushing up traffic at a rapid pace perhaps doubling in the past year alone.

Twitter has fewer than one-fifth the number of users than Facebook, but the two social media juggernauts seem to offer small direct competition with each other. With 300,000 new accounts made daily, Twitter’s growth appears only limited by the number of people in the world who have Internet access.

Twitter enthusiasts are always keeping tabs on the latest trends to stay well positioned while tweeting. It isn’t enough to have 50,000 active followers or cull through your list of followers to “unfollow” inactive accounts — to stay front and center, Twitter fanatics must react quickly to even the most fleeting trends or risk missing an opportunity to increase their visibility.

The following is our list of some of today’s hottest Twitter trends:

1. Promoted Trends — You’ve seen them for some time and they’re still hot: promoted trends from the rich, the well-known and the not so ordinary. Adweek says Twitter is charging more than $100,000 per advertiser per day for promoted tweets and will be raising its rates this year. Get in on a “bargain” if you have the cash because rates may soon approach the $300,000 and more being charged by YouTube and Yahoo.

2. Field Questions — Businesses are wising up the usefulness of scheduling sessions on Twitter with key company executives who allow followers to question questions and supply relevant answers. Your only chance to speak with the CEO doesn’t have to be at the annual shareholder meeting.

3. Hurt Control — Companies who are getting hammered by negative publicity have learned to use Twitter to manage crises. UPS has had to respond quickly to negative consumer sentiment, using customer service personnel to direct people to positive comments said on other blogs and websites instead of always pointing people to a company statement. Monitoring what people are saying is deepening Twitter trend.

4. Hashtag Heaven — Twitter experts know the workings of hashtags and carefully select the ones vital to them. Hashtags are used by Twitter to arrange search results; daily monitoring of the ones in your industry can help you plot you as you plot your tweeting campaign.

5. Fab Photos — People like photos and are sharing them across Twitter, including pictures unrelated to their own industries. This trend serves to do two things: 1), expand your reach beyond your current followers and 2), place a personal touch on your social media presence.

6. Retweet Requests — The days of asking people for unbridled retweets are over. The occasional one is fine, but the trend these days is to simply tweet what you want, retweet what you like and question for help on special occasions. Geoff Livingston wrestles with retweet requests and believes that full disclosure is necessary only when commercial tweets are involved.

7. Private Messages – Always under the radar because only you and the person you are in touch with directly know what you’re saying, private messages are the weapon to be used on special occasions to let people know you’re following them or to share a direct message. If you’re a business, you MUST use this option to communicate directly when a customer has a question or a comment. Neglecting this aspect can have you doing a lot of “#3” if you’re not careful.

Not everyone “gets” Twitter, but for those who do it can be a fantastic way to stay in touch, offering ease of use comparable to text messaging. The fifth anniversary of Twitter’s launch is in July 2011 and by then most of these tips and trends will have to be modified again.


[1] Huffington Post: Twitter User Statistics REVEALED

[2] Geoff Livingston: Please Retweet This

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