Twitter Marketing Strategy – Basic Tips

5 Essential Twitter SEO Tips

Since a few months, Google shows tweets in their search results. This means that tweets can be a fantastic source of traffic for your website if they have a excellent Pagerank. Here are 5 essential Twitter SEO tips to increase the efficiency of your tweets.

1) The first 40 characters matter most

Regarding the SEO of your tweets, the most vital part of your tweet are the first 40 characters. These 40 characters also include your username. Try to include the most vital keywords of your tweet in the first characters for better search engine results.

2) Optimize your account

There are a few simple tips you should keep in mind when you fill in your personal information, such as;

Name / Username

As I already mentioned above, the first 40 characters of your tweet are really vital for SEO. These characters are proceeded by your actual name and username. That’s why it’s vital to choose a username that’s relevant to your brand/company/blog… You can easily change your name via your profile settings.

Biography

You can compare your bio with the meta description of a website. Use keywords that are relevant to your business for better indexing results. But don’t forget that your bio is limited to only 160 characters. Also, your bio is constantly indexed.

Website URL

Although the url has a “nofollow” attribute, it can still be usefull to drive traffic to your website. People who are interested in your tweets are likely to take a look at your homepage.

3) Reckon about retweets

Make it simple for your followers to retweet by limiting the length of your tweets. Every retweet is preceded by your username. So don’t forget to leave room for the phrase ‘RT @username’. This means that the maximum length of your tweets isn’t 140 characters, but 140 minus ‘RT @username’…

4) Use hashtags

Hashtags act as keywords. Prefix a keyword with a ‘#’ to make a hashtag. They help other users who are interested in that keyword to learn your tweet. Hopefully, this will also lead to a retweet. In this case, don’t forget the fourth tip!

5) Choose a excellent URL shortener

Not all URL shorteners redirect the user to the real URL. Choose a URL shortener that uses 301-redirects (permanent redirects). This way, search engines index the actual URL instead of the small URL. I suggest using bit.ly or TinyURL.

8 Twitter SEO Tips To Search Engine Optimize Your Tweets

As we all know Twitter is growing on an enormous speed. According to a report by Econsultancy, Twitter has more that 75 million user accounts in which 15 million users are active.

That is an impressive no. of people sending millions of tweets. I reckon this is really a fantastic platform for businesses to keep updated their followers about company’s new products and offerings who wish to follow them.

Even some time before, Google made an agreement with Twitter to show tweets in their search results. It means your tweets can be viewed as an unique listing in Google Search Engine which can help in increasing traffic on your website.

I reckon indexing of tweets in search engine offers a fantastic way for businesses to show their presence in Google Search Engine. This is the best time to start optimizing your Twitter presence to maximize your results.

So, in this article, I am going to share 8 Twitter tips to improve your SEO performance which will help you to build quality links in Google Search Engine.

1) Choose a Twitter handle wisely : Twitter handle which is also known as your Username is most vital aspect when thinking from a SEO perspective. Be sure to choose a name which is relevant to your brand or company name. Also try to choose a targeted keywords in your username which will help for better indexing of your tweets in the Google Search Engine.

2) Choose proper account name : You have to optimize your Twitter account name which reflects your brand. Account name is the name which shows next to your profile and you can choose it differently from your handle/URL. So choose an account name which helps you to promote your company or brand.

3) Optimize your Bio content : Make sure to optimize your Twitter’s page “Bio” content which is constantly indexed in search engines. Your Bio content words limit is 160 so take full advantage by placing most targeted keywords. But make sure not to overdo the keywords thing.

4) Integrate Twitter link in your website : Do not forget to show your Twitter profile link in website so that it’ll be simple for visitors to follow you, for ex., place “Follow on Twitter” link on your website and footer. This will also help in  driving your Twitter URL up in the Google Search Engine.

5) Place your website URL : Be sure to include your website’s URL’s in account settings which will also help in driving traffic to your website. Though you will not get any SEO link juice due to Twitter “nofollow” system but still the link will be indexed in Google Search Engine.

6) Keyword optimization of your Tweets : The most vital part of your Tweet for SEO is the first 40 characters which will include your account name and initial characters of each tweet. So, try to place keywords in your tweets which will help your “Tweet” link up in the search engines.

7) Use Hashtags : Using hashtags is vital factor for SEO consideration because hashtags are similar to keywords metadata. So, make a tweet by prefixing a word with a hash smybol : #hashtag.

8 ) Tweet and Retweet relevant to your profile : Always remember to post tweets relevant to your blog or website content in mind. For ex : if you are providing tips on latest softwares, and suddenly tweets about political concerns, your followers may not like it. It will results in decrease in number of followers.

Tweetdeck Officially Launches for Android

It’s about time! The ever well loved twitter app, Tweetdeck, has finally come to Android. Just announced, Tweetdeck 1.0 can now be downloaded after a few months of beta testing.

Tweetdeck had a whopping 36,000 beta testers prior to this launch in an effort to make sure the app worked without fail.

What is fascinating about the release, is that this particular version of Tweetdeck happens to be the most recent version of the app that has not even been tested for iPad’s or iPhone’s yet. Usually, it comes to the iPad and iPhone first.

Building Niche Twitter Empires – The Next Internet Rush

Now that Twitter has finally unveiled how they plot to make money, everyone should start rethinking how to also make money on Twitter. In the beginning all the buzz was about how to get followers and the approach was to get anyone with a pulse to start following you on Twitter.

I started out in the real estate profession and always loved the concept of building equity from property value. This is likely why I became interested in Twitter and influence of Tweet value. Not to mention the financial industry booms and busts really shattered my real estate business model.

With a passion for building equity I set out to target the Twitter industry and make online empires. Quickly I learned that how many followers you have on Twitter did not matter as much as how much influence you had over those following you on Twitter. Leading me to build niche Twitter empires focused on content engagement for specific subject matters. A business model that involves making numerous niche Twitter profiles.

To simplify things how much influence you can make through Tweets is what determines the value of how much credibility you build. Then it became crystal clear to me that niche Twitter profiles would be the next huge Internet rush. The need to be able to engage followers and influence buying decisions is likely why everyone is on Twitter or at least considering joining the social media network.

Say you market and promote products, goods, or services it would be smart to have a niche Twitter profile that Tweets about those products, goods, and services. I have a Twitter profile that talks about building website traffic on Twitter my handle is @TrafficOpps. I like video games so I made a niche Twitter profile where my handle is @PCVideoGamer. The point here is to target and attract Twitter followers interested in unique subject matters.

Are search engines taking interest in niche Twitter profiles? With the help of my team we even made a niche Twitter profile that is focused on urban luxury and the Twitter handle is @UrbanLuxury.

If you do a key word search on Google, Bing, Yahoo, or Question for “Urban Luxury” you will find @UrbanLuxury in the top 5% indexed over millions of websites.

Twitter is the universe and the greatest place on earth to deliver a message to the most amounts of people in the fastest amount of time. Building niche Twitter empires are the next generation for Web 3.0!

Six Benefits to Using Twitter.com Instead of an App

Six Benefits to Using Twitter.com Instead of an App

There are often comparisons between various Twitter apps and discussions about which is better; but, there are several benefits to using Twitter.com without using an app at all.

One benefit to using Twitter.com is the ability to send and receive Tweets more quickly. Apps can only retrieve messages in intervals so there is usually at least a small delay in receiving messages. Users of Twitter.com can send and receive instantly without having to wait.

Another perk to using the website is that there is no limit to the number of times you can Tweet. Apps have API limits which restrict how many times data can be retrieved per hour. That limit has been decreased recently which makes it more likely a user will see an “API limit reached” message when using a Twitter app.

A third perk to using the Twitter website is the ability to use the new Retweet functionality. This functionality allows users to directly send a Tweet with the click of one button. Many apps don’t contain this functionality and won’t allow users to see Tweets that have been sent with this method.

The ability to see special hashtag functionality is yet another benefit to using Twitter.com. On special occasions, Twitter will sometimes enable special functionality that will appear when a specific hashtag is used. For example, using the hashtag #WorldCup during the World Cup made a soccer ball icon appear in the Tweet. This was only visible to users of Twitter.com.

A fifth advantage for Twitter.com users is being able to view the customized backgrounds of other users. Many individuals and businesses customize the backgrounds for their Twitter account which can give you vital contact information as well as other details about the user. Many users reckon carefully about their background image but app users are unable to see this image from within their app.

One last bonus for users of Twitter.com is being able to view information more easily. This has always been right but it is especially right now that Twitter.com has been updated. Users can now easily view trending topics, see which friends are recommended to them and have simple access to list functionality. Some app users will be able to see the same information but it may be located in a few different places within the app.

Although many Twitter apps contain functionality that Twitter.com doesn’t, there are many benefits to using the site that are often overlooked. These benefits should be considered when trying to choose which Twitter tools to use.

Shannon Albert

5 Ways to Use Twitter to Become a Happier Person

A lot of people see me, you and others “Tweet” and wonder why they should get involved. I am questioned this question at least once per week. Twitter is a fantastic, fantastic platform that we can all use to make a huge difference in our lives if use it well. Here are some ways that I use Twitter to help me that you can use, too, and become a much more pleased person.

1. Tweet to help people that you wouldn’t otherwise reach.

Be intentional about sharing wisdom and lessons you’ve learned in life. You might do this in concert with a blog or not, but either way, you’ll feel better knowing that there is someone out there benefiting from something you’ve learned. They might be on the other side of the planet, but they’ll appreciate knowing someone else has gone through what they’re experiencing.

2. Tweet your goals and allow people to provide accountability.

I like to Tweet about things with which I need help or encouragement. Twitter can give you the powerful benefit of positive peer pressure. For example, when you have plotted to workout or skip the buffet today, tell people about it. There will usually be a number of people who will answer with encouragements and even tips to help you with your challenge. It also helps you to know that people are going to be expecting results from you.

3. Tweet to direct people to your business and generate sales.

This is an simple one so I won’t dwell on it. But, after you start building a following, you’ll learn that a number of people will simply want to know what you do for a living. Just tell them. They may have been looking for you all along. They already know and trust you now, so building trust to lead to a sale won’t be as necessary.

4. Tweet to wind down.

Tweeting when you’re pissed off, frustrated or otherwise needing to rant is a fantastic thing – just watch some of your language – and it can be a lot less destructive than putting your fist through a wall or yelling at your spouse. Tweets live forever, so keep it clean. It’s well known that it’s better to let it out rather than keep it in, so use all caps if you need to do so!

5. Make friends.

I believe that we are who we spend time with. I’ve been intentional to seek out and follow and interact with people who are going where I want to go in life. In your regular life, it might be hard to find people who make barcode art. Twitter allows you to expand your reach. Surely there are other people around the globe with your interests – no matter how obscure.

I have done all of the above. I have found that using Twitter throughout my day and my week really ENHANCES my week by increasing my focus on productivity. This is in contrast to other social networking sites that often require a lot more energy of me than I get back in benefits.

Get to Tweeting! Tweeting with purpose can benefit you a lot!

Twitter has a lot to prove in 2011

Twitter

Twitter, which was made by a 10-person startup in San Francisco called Obvious, is a heady mixture of messaging, social networking, “microblogging” and something called “presence,” shorthand for the thought that people should delight in an “always on” virtual omnipresence.

Twitter’s rapid growth made it the object of intense interest and a honest amount of ridicule, as it was derided as high-tech trivia or the latest in time-wasting devices. But its use in Iran in the wake of the disputed presidential election of June 2009 to organize protests and disseminate information in the face of a news media crackdown brought it new respect.

“Twitterers” or “tweeters” send and receive small messages, called “tweets,” on Twitter’s Web site, with instant messaging software, or with mobile phones.

When a user is logged in through the Web or a cellphone, it questions one simple question, “What are you doing?” Users answer in 140 characters or fewer. While some of these tweets have the profundity of haiku, most are mundane, like “Sure is pretty out tonight” or “My eyes itch. I am very aggravated.”

Unlike most text messages, tweets are routed among networks of friends. Strangers, called “followers,” can also choose to receive the tweets of people they find fascinating.

In April 2010, Twitter rolled out a much-anticipated plot for making money from advertising, finally answering the question of how the company expects to turn its exponential growth into revenue.

The advertising program, which Twitter calls Promoted Tweets, will show up when Twitter users search for keywords that the advertisers have bought to link to their ads. Later, Twitter plans to show promoted posts in the stream of Twitter posts, based on how relevant they might be to a particular user.

In its small history, Twitter has become an vital marketing tool for celebrities, politicians and businesses, promising a level of intimacy never before approached online, as well as giving the public the ability to speak directly to people and institutions once comfortably on a pedestal.

But someone has to do all that writing, even if each entry is barely a sentence long. In many cases, celebrities and their handlers have turned to outside writers – ghost Twitterers, who keep fans updated on the latest twists and turns, often in the star’s own voice.

It is not only celebrities who are forced to look to a team to produce real-time commentary on daily activities, but also politicians like Ron Paul, who have assigned staff members to make Twitter posts and Facebook personas. Barack Obama’s presidential campaign used Twitter, Facebook and YouTube.

In 2009, people in Iran and Moldova made their own searchable tags on Twitter to organize protests against their governments and share information with each other and the world. In April, Moldovans used the network to rally more than 10,000 young people against their country’s Communist leadership. And in June, Iranian opposition supporters mad over presidential election results used Twitter and other forms of new media to share news on rallies, police crackdowns on protesters, and analysis.

With the authorities blocking text-messaging on cellphones, Twitter has become a handy alternative for information-hungry Iranians. While Iran has also tried to block Twitter posts, Iranians are skilled at using proxy sites or other methods to circumvent the official barriers.

In a notable moment during the Iranian protests,  State Department official e-mailed Twitter to request a delay in scheduled maintenance of its global network, which would have cut off service while Iranians were using Twitter to swap information and inform the outside world about the mushrooming protests around Tehran.

Twitter complied with the request and briefly postponed its upgrade. The episode demonstrated the extent to which the Obama administration views social networking as a new diplomatic tool. Secretary of State Hillary Rodham Clinton talks regularly about the power of e-diplomacy, particularly in places where the mass media are repressed.

The New York Times

How do you get your tweets in organic listings?

The outbound tweets for what is being promoted can be written with SEO and keywords in mind, crafted to be unique. As long as these messages don’t feel like spam and if you can make people visit to your blog via Twitter, this is indeed an SEO advantage that you cannot afford to miss.

1) Choose a Twitter handle strategically – Twitter handle, which can be your name, company name, brand name, blog name and so on. While choose a twitter handle (your username) make sure it is relevant to your blog or website and is simple to remember as it is the part of the SEO title for the tweets appearing in Google search engine. For example if you are running iPhone blog then you can probably use twitter handle starting with iPhone.

2) Boost your Twitter Profile Page Rank

• Optimize your meta description – Your Twitter ‘bio’, is really your meta description. Make sure to include keywords.
• Show web site’s URL – Do not forget to show URL of your blog or website prominently on your twitter profile page. This will eventually increase the organic traffic as people often click the URL for seeking more information. It is vital to note that this link does not provide any SEO link juice due to a “Nofollow” attribute in place.
• Optimize your page description – Use target keywords on your profile page and make sure to use keywords in your Tweets.
• Make inbound links – Just post articles with an anchor text link to your Twitter profile on article syndication sites. This strategy helps in boosting your profile’s page rank.
• Direct relationship between followers and profile PageRank – If you have lots of followers you will be well loved among twitter users, which will eventually boost page rank of your profile page.
• Place Twitter profile Link in footer or sidebar, which is accessible via every page.

3) Follow Related Theme Profiles Only – Search engines increases your twitter profile link juice when you are able to get followers from excellent PR twitter profiles. Make sure that you add only those twitter users that are related to your blog content or share tweets on similar interest. This will increase number of retweets and thereby traffic.

4) Use 301 permanent redirect, while shortening URL – TinyURL, bit.ly, tr.im are well loved URL shortening services that redirect users to the real URL via 301 (permanent redirect) and provide backlinks to your content. Search engines do not index TinyURLs, but index and pass PageRank to the actual URLs instead.

5) Use desired keywords in tweet content – Twitter does not allow you to tweet for more than 140 characters. Instead of automatically shortening the links on twitter.com, it is strongly advised to use URL shortening service like bit.ly. Once your URL is shortened, you have much more space to include more target keyword into twitter content.

6) SEO Optimize Title of Tweets in Twitter – The most vital part of your post for keyword/SEO consideration is the first 27 characters. It’s this first part that becomes part of the <TITLE> on your Twitter static pages. Twitter uses the following <TITLE> format:

Twitter / Your Username: 27 Characters …

For Example, Title of the tweet http://twitter.com/aot/status/6397999154 will be <title>Twitter / Chris Martin: Bing (tool) Bar for IE &amp; F …</title>

The same SEO rules that you apply to write optimized titles for the post must be used for twitter tweets as well. The only difference is that you have a restriction of 27 Characters as compared to 65 Characters in Blog Posts. For optimized tweets use keyword rich Titles within first 27 characters.

7) Use Hashtags in Tweets – Hashtags are similar to keyword meta-data. Basically, these are tags that that help those who seek similar content learn your Tweets. They’re like tags on Flickr, only added inline to your post. Hashtags are made by prefixing a word with a hash symbol: #hashtag. This will help the visitors to view your tweet around a particular topic. To search most recent and hot hashtags visit #hashtags.org. Alternatively, you can use Twemes.com to find new hashtags.

8) Retweet Startegy – An indexed tweet provides 27 characters or so for title post excluding ‘Twitter / Your Username: ‘

Make sure your tweet’s character limits allow for optimal retweets. It is vital to keep the tweet under 125 characters, allowing your followers to add “RT @yourname” in front of the tweet. If you retweet the retweeted tweet it will result into the following link-

Twitter / Chris Martin: RT @Username RT @Username RT @Use ...

The original <title> of the Tweet is now truncated, with no keyword in place. To show link like some of us delete all the “RT @yourname”  text before retweeting into the Twitter Network. But it is not advisable, as the strategy could have adverse impact on your twitter profile pagerank. Instead you can add the RT @Username at the end of the Retweeted content.

9) Tweet in order to get your article retweeted – This is the most vital part for getting huge twitter traffic. In order to get more traffic and relevance to your tweet make sure that you retweets, other blog articles and encourage others twitter users to share (retweet) your Twitter content. Keep in mind the Retweet strategy discussed above.

10) Tweet and retweet relevant content timely – Make sure you are tweeting and retweeting articles keeping your followers and blog content in mind. If you are hosting a blog on windows 7 and tweets on windows 7 and H1N1 Tips simultaneously, then Google search engine may not like your twitter profile. This exercise may result in decrease in number of followers as well. Only share the links when you feel it should be, do not spam the twitter.

The Guest post is written by Jeffry McDowell , a part time Technology blogger who blogs on gadgetsdna.com

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