Practical Twitter tips for beginners

December 28, 2013 by  
Filed under Twitter Basic Tips

Different types of conversations… and who sees them

 

A general default tweet: this is a statement or conversation that everyone can hear.

 

@tweet (or @answer if you responding to a tweet): Imagine this as addressing one person in a group conversation. You start your message with @username e.g. ‘@RichardTaylor_ impressive turnout at today’s open day.’ The message only appears in that user’s timeline. But, followers of you and @RichardTaylor_ will see it and can answer. So in the example, followers of you and Richard will see the conversation.

 

You don’t need to follow someone to @answer them. If you place the @username anywhere else in the tweet other than the start all your followers will see it. This is called an @mention. You may want to do this to give someone public acknowledgement or credit or to promote them or their tweet to your followers .

 

Note the distinction between mentioning someone by name in a tweet and @mentioning them. For example, tweeting ‘Chris Rice in Marketing came across as really dumb in today’s session’ is very different to tweeting ‘@chrisrice in Marketing came across as really dumb in today’s session.’ He will get to see the second version and it’s likely to be considered abusive.

 

Direct message: Imagine this as a whisper to one person. This message starts with d username (note: no @) A person must be following you in order to direct message them.

 

@answers to you: You will see these in your timeline if you follow the person. You can see people who have @mentioned you in the @mentions tab on the Home menu within Twitter.

 

Twitter concepts

 

Retweets: (RT) Retweeting is how Twitter users share fascinating tweets from the people they’re following. They copy and paste the original tweet and send it out. To give credit to the original person, users usually place “RT” plus the originator’s username at the beginning of the tweet. You might also see HT (heard through) and MT (modified tweet) For example: The Twitter user @uniofleicester tweets: ‘Kasabian just announced Leicester homecoming gig at Uni and O2 Academy Sat 23 Oct’. You retweet by posting ‘RT @uniofleicester: Kasabian just announced Leicester homecoming gig at Uni and O2 academy Sat 23 Oct.’ Twitter also has an in build Retweet option now.

 

Hashtags: # Hashtags are a way of flagging up a particular subject so that anyone can see all the tweets on a particular subject by doing a search.  “#XFactor” and “#BBCQT” are well loved ones.  You tweet something like: “Did he REALLY just make that comment?! #BBCQT” and everyone knows you’re referring to something that just happened on Question Time. http://www.hashtags.org is a excellent resource to see if a hashtag is already active before you use it or to see all the tweets on a hashtag.

 

Adding links to your tweets: If you’re using Twitter directly on your PC, just paste the URL into your message. Twitter now automatically shortens the links to 20 characters. If you’re using an app for Twitter (e.g. on your phone) there will be an option to shrink the link. To add pictures to your tweets within Twitter just click on the icon and add the image. If you’re using an app there will be an add picture icon (usually a camera).

 

Asterisks are normally used to EMPHASISE – e.g. “this is *superb* fun”… or to show an action about yourself in the 3rd person- e.g. “*goes off sobbing*

 

Excellent resources

 

http://mashable.com/guidebook/twitter/

 

http://pme200.blogspot.com/2011/08/how-to-use-twitter.html

 

More detailed information taken directly from “The blog that Peter Wrote” (see link above)

 

General vs @Tweets

 

  • There’s a distinction between general tweets & tweets directed at a particular person (@tweets OR @answers if your responding to someone). A general tweet is one you just type and that all your followers will see.  Anyone doing a search for any keyword in that tweet will also see it.

 

  • @tweets, by contrast, start off with the @ symbol plus the name right at the start of the message e.g.  “@HyperbolicGoat Have you eaten many table legs recently?”  This tweet would appear only in HyperbolicGoat’s timeline, and would not show in the timeline of the rest of my followers.

 

  • The exception to 3 is where someone follows both me AND HyperbolicGoat. It enables that “mutual follower” to see the conversation happening between us and join in if s/he wishes.

 

@Mentions

 

  • Sometimes you want to publicise an @tweet to someone and make sure all your followers see it.  You can do this my simply not putting the @ right at the start of the message. e.g. [email protected] is a lovely person, follow him!”

 

  • Alternatively you could place the name anyway else in the tweet e.g. “I had a fantastic drink this evening with @HyperbolicGoat and @Dancing_Piglet”.

 

  • There are many ways to keep the @ away from the first position in the tweet – “@ or ,@ or [email protected] all work just as well.

 

  • To see if anyone has referred to you in a tweet like this, you have to go to the “@mentions” section of your timeline.

 

  • Similarly, if someone who you don’t follow has interacted with you, the message will not appear in your timeline because you don’t follow them.  Instead you need to go to the “@mentions” section to see it.

 

  • You cannot use the @ symbol followed by any word or it will appear in the @mentions of the person with that username.  If you write “I wanted to laugh @Oscar” – it would have popped up in the mentions of whichever random person has the name “@Oscar”. What you really should have written is “I wanted to laugh at Oscar” or even “I wanted to laugh @ Oscar” with a space in between.

 

Protected Accounts

 

  • You can protect your tweets so that only your followers can see them.  This will lead to less spam But it makes it less likely you will pick up new followers, as people can’t see what you’re saying.

 

  • If your account is protected, you cannot be retweeted by use of the “retweet” button. People still can retweet you though by copying and pasting your tweet with the letters “RT” at the start of the tweet.

 

  • If your account is protected and you answer to someone who is not following you, they cannot see your tweet.  Even experienced Twitter users frequently don’t realise this.

 

  • If someone Google searches your username your tweets will not appear if you have protected them.  Only if you have allowed them to follow you, will the Google search throw up your timeline (sophisticated and quite impressive, eh?)

If you require any advice on setting up and managing a Twitter account, contact Vic Russell (vlh14) ext. 1244 in the Marketing Communications Office. She can offer advice to beginners, intermediates or advanced users of social media.

http://www2.le.ac.uk/offices/cap/marcomms/communications/social/handbook/twitter/practical-twitter-tips-for-beginners

5 Tips for Using Twitter to Grow Your Business

December 28, 2013 by  
Filed under Twitter Marketing Tips

How every small business can use Twitter to help them grow

Summary:Many small business owners don’t see how Twitter can help them market their business. But many major retailers have already gotten the hang of the Internet’s fastest-growing and most talked-about social media site and are using it to their advantage.

Many small business owners don’t see how Twitter can help them market their business. But many major retailers have already gotten the hang of the Internet’s fastest-growing and most talked-about social media site and are using it to their advantage.

How can you use Twitter to grow your business? Here are 5 basic tips to get you started.

  1. Make a profile. Fill it out completely, providing a excellent description of your business, and a link to your company Web site. You may want to set up two or more Twitter accounts – perhaps one as a customer-service channel, and another as the main company page.
  2. Listen & learn. At first, don’t post much… just search for Twitter users in your sector who have a lot of followers and watch what they’re saying. Follow them – some will follow you back and you’ll start to build an audience. Locate influential Twitter users such as Peter Cashmore of Mashable (@mashable) or Chris Brogan (@chrisbrogan) and read their Twitter tips.
  3. Care & share. Start retweeting fascinating posts from others. Participate in discussions. Search on your company name and find customers with problems – then solve them. Share news about your company too, but keep it to about one-quarter of your total posts.
  4. Attract attention. Hold a contest, take a poll, make a Twitter-only free offer, question a question, or start a hashtagged discussion thread (a key word that starts with the # sign). Start a blog on your company Web site and post links to your posts on Twitter to draw visitors over to your URL.
  5. Promote it. Feature your Twitter handle prominently on your own site and in all your marketing materials to help customers and prospects connect with you on Twitter and build your following.

Need more? The online business magazine SmallBizTrends offers 137 Small Business Twitter Tips.

http://www.register.com/learningcenter/marketing/5-tips-for-using-twitter-to-grow-your-business/


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