Social Media for Defense and Government Conference
August 9, 2010 by TweetWonder
Filed under Twitter News
The Institute for Defense and Government Advancement (IDGA) is pleased to announce its 3 rd Social Media for Defense and Government Conference : , scheduled for October 18 – 20, 2010 in Washington, DC.
Web 2.0 and Social Media strategies have been implemented throughout most of the government and the Department of Defense. But, simply having a Facebook page, Twitter
account, YouTube channel or Linked In page is not enough; organizations and commands need to be strategic in developing and integrating communications strategies using social media.
IDGA’s Social Media for Defense and Government Conference : will bring together key choice-makers who are advocates of advancing the use of social media for the DoD and government. Speakers include Dr.
Mark Drapeau, Director, Innovative Social Engagement, Microsoft U.S. Public Sector (Twitter: @cheeky_geeky), CAPT John Kirby, USN, Special Assistant for Public Affairs to the Chairman of the Joint Chiefs of Staff, Office of the Chairman of the Joint Chiefs of Staff (Twitter: @thejointstaff), CAPT David Werner, USN, Communication Integration and Strategy, Navy Office of Information (Twitter: @NavyNews), Charles J. “Jack” Holt, APR, Sr.
Strategist for Emerging Media, Office of the Secretary of Defense for Public Affairs (Twitter: @jack_holt), and MAJ Juanita Chang, USA, Director, Online and Social Media Division, Office of the Chief of Public Affairs, US Army (Twitter: @juanitachang), among others.
Attendees of IDGA’s 3 rd Social Media for Defense and Government : will hear powerful case studies that support the use of new media strategies for achieving organizational goals through a comprehensive social media approach. They will learn ways to establish metrics to justify more quantitatively how new media strategies have and will positively impact organization’s basic goals. Furthermore, attendees will learn how to police organization’s reputation in the online community and ensure a consistent message of organization’s presence through internal and external new media campaigns.