Twitter Puts The Kibosh On Automatic Ads

I first saw the news on Twitter, with a link from @blogherald to their post Twitter Kills “Pay Per Tweet” Companies (The Twitterverse Rejoices).

It looks like Twitter has finally made up its mind regarding third party tweet ad services (like Be-A-Magpie, BeTweeted and the infamous Sponsored Tweets via IZEA) and the verdict is “no ads for you!”

Then I head over to Sponsored Tweets and check out what they’ve got to say: Changes Coming to Sponsored Tweets

We are going to make some changes to the way Sponsored Tweets works. We will no longer be publishing directly to your account through the Twitter API. Instead you will have to write the tweet yourself in whatever Twitter client you see fit.

Yes, it will be a more manual process. Yes, we liked the ancient way better too. But we want to comply with Twitters guidelines and be a excellent ecosystem partner. We have always made adjustments to our system to remain in compliance. Twitter has allotted 30 days to make this change, we will try to get it out as soon as we can. Until then it is business as usual.

Seems some people are thrilled, and some are absolutely irate. Basically, Twitter seems to not be telling us what we can and can’t post, but rather HOW we post it.

… we will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API. We are updating our Terms of Service to articulate clearly what we mean by this statement, and we encourage you to read the updated API Terms of Service to be released shortly. (Twitter Blog)

So it’s not that you can’t, it’s just that by doing things this way, it makes it more annoying for you and they’re hoping you give up entirely.

They claim it’s for the “long term health of the Twitter ecosystem”. Some feel that it’s simply because they don’t want anyone making money until they do.

What are your thoughts?